Rich is a commercials director who loves making smart, funny, cinematic stories that live somewhere between comedy and discomfort. His work covers TVCs, branded films, idents and shorts - all driven by character, timing and truth.

A writer-director with a background in promos and advertising, he founded Act of God in 2023: a creative studio delivering campaigns for very nice clients like Sky, Audi, WSL, Barclays, Deliveroo and ITV. He likes beautiful framing, natural performances and awkward jokes that land three seconds late.